Diffusion 2015 — Looking for America was the second biennial Cardiff International Festival of Photography. Between 1-31 October 2015, some 30 exhibitions were presented across 20 venues in Cardiff, with a Diffusion extension programme till 22 November featuring presentations by five artists at Wales Millennium Centre and A&B Oriel in Cardiff Bay.
Diffusion 2015 attracted 80,698 exhibition visitors, and 1564 participants in workshops, events and projects.
The festival featured work by prominent international artists such as Todd Hido, Will Steacy, Jeff Brouws, Dave Jordano, Jona Frank, Stacy Kranitz, Serge Clement, George Barber, Arthur Tress, David Magnusson, Julian Germain and Martin Parr, and work by established and emergent Wales-based artists such as David Hurn, Tony Othen, Roger Tiley, Jack Latham, Clementine Schneidermann, Bandia Ribeira, Janire Najera, Matt Wright, Pete Evans and Faye Chamberlain.
There was an extensive accompanying learning and public engagement programme that included an international symposium, portfolio review event, bilingual Welsh-English publications and learning resources, artist-led workshops, talks and events, guided tours for school and college groups and various family orientated participatory events. At the invitation of Ffotogallery, The Caravan Gallery undertook a hugely successful month-long residency during the festival as part of their national Pride of Place tour, based at The Abacus but travelling in their mobile gallery to various locations in and around the city to directly work with local communities.
The festival also provided a platform for the Tu Fewn commission of disabled artist Zoe Partington, engaging disabled artists and participants in the festival, and exciting public realm projects such as the Ffotomatic vending machines sited around the city.